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SEOpacity
Free audit

SEO & GEO agency

Get found.Get cited.Get chosen.

SEO and GEO for brands that want to rank on Google and be the answer in ChatGPT, Perplexity, Gemini and AI Overviews.

Get free audit See how it works

Optimised forGoogle · AI Overviews · AI Mode · ChatGPT · Perplexity · Gemini · Copilot

01 / The shift

Search has a second front page.

Buyers still search Google. More and more of them also ask ChatGPT, Perplexity, Gemini or AI Overviews, and act on the answer. Ranking is no longer the finish line. Being named in the answer is.

  1. 01 QueryA buyer asks a question.
  2. 02 ResultsGoogle shows links, often under an AI summary.
  3. 03 AI answerOne answer names a handful of brands.
  4. 04 CustomerThe buyer contacts a brand that was named.

100 Google searches. Where do they go?

  • 15Clicked a search result
  • 0Clicked a link in the AI summary
  • 16Ended their browsing session
  • 69Something else (searched again, etc.)

Without an AI summary, 15 in 100 visits click through to a website.

Pew Research Center, 2025 ↗

4.4×

the value of an average AI search visitor compared with an organic one, measured by conversion rate.

Semrush, 2025 ↗

02 / How AI chooses

How AI decides who to mention.

An AI engine builds one answer from many sources. Brands that are easy to understand, widely mentioned and clearly described get named. Pick a question to see how it plays out.

See how our GEO audit measures this
● AI answerIllustrative example

Best project management tool for a 10-person agency?

For a 10-person agency, the tools most often recommended are Brand A, for its client-friendly views, and Your brand, which reviewers praise for simple time tracking. Brand C is also mentioned, with fewer details.

Why each brand got its place

  • Brand ANamed first
    yes:Factsyes:Mentionsyes:Reviewsyes:Structure
  • Your brandNamed second
    yes:Factsyes:Mentionsyes:Reviewsno:Structure
  • Brand CMentioned briefly
    no:Factsyes:Mentionsno:Reviewsno:Structure
Sources[1]Software review site[2]Agency community thread[3]Brand A comparison guide

Brands and answers are made up to show how AI engines weigh signals. Your free audit tests real questions for your market.

03 / What we do

Five steps.One signal.

Every engagement follows the same path: find out where you stand, fix or build the foundation, create what AI engines quote, then make the wider web talk about you.

  1. 01 / Diagnose· Start hereAI-SEO & GEO Audits
  2. 02 / Build· New siteWebsite Development
  3. 03 / Fix· Existing siteTechnical SEO & GEO
  4. 04 / CreateAI-SEO Content
  5. 05 / AmplifyGEO Branding & Authority

01 / Diagnose — AI-SEO & GEO Audits

Audits

See exactly how Google and AI engines describe you, and why they prefer the brands they do.

Explore AI-SEO & GEO Audits ↗

02 / Build — Website Development

Websites

Websites built to rank on Google and get cited by AI from the day they launch.

Explore Website Development ↗

03 / Fix — Technical SEO & GEO

Technical

Make your site easy for search engines and AI crawlers to read, trust and rank.

Explore Technical SEO & GEO ↗

04 / Create — AI-SEO Content

Content

Content that ranks on Google and becomes the source AI engines quote.

Explore AI-SEO Content ↗

05 / Amplify — GEO Branding & Authority

Authority

Become the brand other sites, and AI engines, talk about. Links are earned, never bought.

Explore GEO Branding & Authority ↗

Not sure where you fit?

The free audit tells you which of the five to start with, and shows how AI engines describe you and three competitors, in [48 hours].

Get free audit Compare all services

04 / Results

Proof, notpromises.

Every number here comes from a real client or from our own site, with the date it was measured.

[+X%]

Organic traffic growth in [period]

[Client or our site], measured [month year]

[X of Y]

Buyer questions where AI engines now name the brand

[Client], measured [month year]

[X×]

Leads from organic and AI search

[Client], measured [month year]

Case study / [Industry][Client]: [headline result in one line]Audit · Content Read case study Case study / [Industry][Client]: [headline result in one line]Website · Technical Read case study
[A real client quote about the results and what working with us was like.]
[Name]
[Role], [Company]

All case studies

05 / Working together

From first callto first results.

  1. 01 · [48 hours]Free auditWe test your buyer questions across AI engines and compare you with three competitors.
  2. 02 · 30 minutesStrategy callWe walk you through the findings and agree what matters most for your business.
  3. 03 · [within 5 days]Roadmap & proposalA prioritised plan with timeline and scope for only the services you need.
  4. 04 · MonthlyDelivery & reportingWe do the work and report every month on your Google and AI visibility.
Start with the free audit

06 / Why SEOpacity

Not anotherSEO agency.

Search changed. Most agencies still report on rankings alone. Here is what we do differently.

How SEOpacity compares with a typical SEO agency
Typical SEO agencySEOpacity
What we measureRankings and trafficRankings, traffic and how AI answers describe you
BenchmarkIndustry averagesYour three named competitors
ContentVolume first, often lightly editedExpert-led, human-edited, answer-first
LinksA monthly link countEarned links only, every placement reported
ReportingDashboards full of jargonA monthly report anyone in your team can read

How we work

07 / From the blog

Field noteson AI search.

Read the blog
GEO & AI Search · Start hereWhat is generative engine optimization (GEO)?GEO is the work of getting your brand mentioned, cited and described accurately in AI answers. How it works, how it differs from SEO, and where to start.[Author name] · · 12 min
Technical SEO & WebsitesTechnical SEO for AI search: the complete checklist[Author name] · · 8 minTechnical SEO & WebsitesHow to build a website that ranks on Google and gets cited by AI[Author name] · · 8 min

08 / FAQ

Questions we hear most.

Something else on your mind? Ask us directly.

What is GEO?

Generative engine optimization (GEO) is the work of getting your brand mentioned, and described accurately, in answers from AI tools like ChatGPT, Perplexity, Gemini, Copilot and Google's AI Overviews.

How is GEO different from SEO?

SEO earns you a place in a list of links. GEO earns you a mention inside the answer itself. Both rely on the same foundations: pages machines can read, content worth quoting and a brand others talk about. That is why we work on both together.

How long until we see results?

Technical fixes can show within weeks. Content and authority usually take three to six months to move rankings and AI mentions. Your audit roadmap sets realistic expectations for your site and market.

Do you guarantee rankings?

No. Nobody controls Google or AI engines, and anyone who guarantees placements is guessing or breaking the rules. We commit to the work, the measurement and clear monthly reporting.

Who do you work with?

SaaS and tech companies, e-commerce brands, service businesses and established brands that want to grow their visibility against named competitors.

What does the free audit include?

We test your buyer questions across the main AI engines, compare you with three competitors and send a short report with your top three quick wins within [48 hours].

09 / Free audit

Are AI engines recommending yourcompetitors?

Free · Reviewed by a strategist · Report in [48 hours]