01 / Diagnose
AI-SEO & GEOAudits.
See exactly how Google and AI engines describe you, and how to beat the brands they prefer.
- Who it's for
- Brands that don't know how AI engines describe them, or are planning SEO spend
- What you get
- Audit report, visibility scorecard, prompt set and a 90-day roadmap
- Timeline
- [2–3 weeks]
- Engagement
- One-off project
- Covers
- Google, AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot
01 / The problem
You can't fix what you can't see.
AI engines answer your buyers' questions every day. Some answers name you, many name someone else, and a few describe you wrongly. Answers change from engine to engine and from one day to the next, so a quick check proves very little.
Without a baseline, every SEO or content decision is a guess. The audit gives you one: what each engine says, which sources it trusts, and what to change first.
Competitors appear in AI answers. You don't.
Traffic has slipped since AI Overviews arrived.
You don't know which sites AI trusts in your market.
12.1%
of Ahrefs' signups came from AI search, which sent just 0.5% of its traffic. One company's data.
Ahrefs, 2025 ↗02 / Why one check isn't enough
Same prompt.Three answers.
AI answers aren't fixed. Ask the same question three times and you can get three different shortlists. So we run every prompt several times in every engine before drawing any conclusion.
Popular picks are Brand B for simple invoicing and Your brand for tax-time reports. Brand D also works well.
● Named 2ndMost freelancers choose between Brand B, Brand D and Brand E, depending on budget.
○ Not mentionedYour brand is often recommended for freelancers, with Brand B as a cheaper option.
● Named 1stYour brand: named in 2 of 3 runs for this prompt.
A single check would have shown just one of these answers. Illustrative example.
Run a mini audit yourself.
Fill in four fields. We write the questions your buyers ask, you open each one in the engines and log what happens. Ask each question more than once: answers change between runs.
- 01DiscoveryWhat is the best [your category]?Ask ChatGPT
- 02DiscoveryWhich [your category] would you recommend?Ask ChatGPT
- 03ShortlistTop 5 [your category] options, comparedAsk ChatGPT
- 04ProblemHow do I choose the right [your category]? What matters most?Ask ChatGPT
- 05Comparison[your brand] vs [competitor]: which is better?Ask ChatGPT
- 06AlternativesWhat are the best alternatives to [competitor]?Ask ChatGPT
- 07ReputationIs [your brand] any good? What do customers say?Ask ChatGPT
- 08PriceHow much does [your brand] cost, and is it worth it?Ask ChatGPT
- 09AccuracyWhat is [your brand] and who is it for?Ask ChatGPT
- 10AccuracyWhat are the downsides of [your brand]?Ask ChatGPT
ChatGPT
–
Nothing logged yet.
Perplexity
–
Nothing logged yet.
Google AI Mode
–
Nothing logged yet.
Answers are personalised and change from run to run, so one check proves little. Our audit runs every prompt several times per engine, across six AI surfaces, and benchmarks three competitors. Links open the engine with the question filled in; nothing is sent to us.
03 / What's included
Nine checks.One roadmap.
Everything that decides whether search engines and AI engines pick you, checked against three competitors you choose.
- 01Buyer prompt researchThe questions your customers actually ask, at every stage of buying.
- 02Multi-engine testingEach prompt tested in ChatGPT, Perplexity, Gemini, Copilot, AI Overviews and AI Mode.
- 03Share of voiceHow often you are named compared with three competitors you choose.
- 04Brand accuracyWhether AI engines describe your company, products and prices correctly.
- 05Citation sourcesWhich websites AI engines quote in your market, and where you are missing.
- 06AI crawler accessWhether AI crawlers can reach your pages and read the text on them.
- 07Structured dataThe schema that tells machines who you are and what you offer.
- 08Content gapsQuestions you should own but have no page for yet.
- 09SEO snapshotOn-page issues, and your backlinks compared with your competitors'.
04 / How it works
Five steps.[2–3 weeks].
You spend about two hours with us in total: a kick-off and a walkthrough. We do the rest.
- 01 · [Day 1]Kick-offWe agree your markets, three competitors and what success looks like.
- 02 · [Days 2–3]Prompt setWe build the list of buyer questions to test, and you approve it.
- 03 · [Weeks 1–2]TestingEvery prompt, in every engine, several runs each. Plus the technical checks.
- 04 · [Week 2]AnalysisWe compare you with competitors and trace the sources AI engines rely on.
- 05 · [Week 3]Report & callYou get the report and roadmap, then we walk you through it.
05 / What you'll receive
What lands inyour inbox.
- 01Audit reportFindings in plain language, as a PDF and a shared doc.
- 02Visibility scorecardYour score in each engine, next to your competitors'.
- 03Prompt setEvery question we tested and every answer, in a spreadsheet you keep.
- 0490-day roadmapTasks ranked by impact and effort, ready for any team to run.
- 05Recorded walkthroughA call to go through it together, recorded for your team.
Not ready for the full audit?
Start with the free version: your buyer questions, three competitors, in [48 hours]. No obligation.
06 / Results
Where auditshave led.
[X → Y]
Buyer questions where AI engines name the brand, before and after
[X]
Wrong facts about the brand corrected across AI engines
[+X%]
Visits from AI search in the [period] after the roadmap
[A real client quote about working with us on their audit.]
07 / Is it right for you?
A good fit.
Or not.
A good fit if…
- You are planning SEO or content spend and want a baseline first.
- Competitors keep showing up in AI answers and you don't know why.
- Organic traffic slipped after AI Overviews appeared in your market.
- You want a clear picture before a redesign or migration.
Not the right fit if…
- You want guaranteed rankings. Nobody can honestly promise them.
- Your site isn't built yet. Start with Website Development →
- You already know the fixes and need hands. See Technical SEO & GEO →
How is a GEO audit different from an SEO audit?
An SEO audit checks how your site performs in Google's rankings. A GEO audit also checks what AI engines say about you, which sources they trust and how you compare with competitors inside their answers. Ours covers both.
Which AI engines do you test?
ChatGPT, Perplexity, Gemini, Microsoft Copilot, Google AI Overviews and AI Mode. We add others if your buyers use them.
How many prompts do you test?
[Confirm number] buyer questions, chosen with you at kick-off, each run several times in every engine.
Do you need access to our analytics?
It helps but isn't required. With read-only access to Search Console and analytics, we can connect visibility to traffic and leads.
How is this different from the free audit?
The free audit is a quick look at a handful of questions against three competitors. The full audit covers your whole buyer journey, every engine, your technical setup and a 90-day roadmap.
What happens after the audit?
You can run the roadmap with your own team, or we can take on the parts you choose. There is no obligation either way.
After the audit, choose your route
02 / Build · Starting fresh?Website Development03 / Fix · Improving your site?Technical SEO & GEO